After just a few minutes of handling the bag, it was clear that it was designed with a real, thought-out intent, not to mention the look is one of the more stylish I’ve seen in a backpack.Īt $150, it’s an investment, but by no means the most expensive bag you’ll find on the market. There’s also a thin slot for your computer or notebook, two exterior pockets for water bottles or small belongings, and even a separate compartment for your shoes for when you’re hitting the gym or taking a weekend trip. Opening up right down the middle, it gives you more room than I’ve ever seen in a backpack - without ever feeling bulky. The Duffel Pack succeeds where other bags have failed me because of its economic and intelligent use of space. I have used backpacks for all of these purposes before, but usually I am either struggling with space, comfort, or both, depending on whichever mode I am in at the moment.
In my time with it, I’ve used it to carry groceries and laundry, as a general weekend bag for a short trip, as well as a commuter bag to and from work every day.
The Duffel Pack, as you can probably guess by the name, is a hybrid duffel bag and backpack that can serve most any of your needs. "A great product naturally sells itself and helps the other aspects of the campaign fall into place."Įven if different marketing techniques can get companies a bit of help while crowdfunding, after spending a few weeks with the Duffel Pack, I’m convinced most of the company’s success stems from the simple fact that Aer makes a good product.
#Aer sf twitter trial
While Choi concedes that the Kickstarter process was filled with trial and error, the company's success ultimately came down to great products.
#Aer sf twitter full
With the help of a few highly successful Kickstarter campaigns, Aer now has a full line of bags to address your needs, including a traditional Gym Duffel, a simple Sling Bag, a sporty Fit Pack, and the bag I had the pleasure of trying out, the Duffel Pack. "We were interested in creating a stylish, hybrid gym/work bag that could simplify the way people carry their daily essentials." "We started Aer because we observed many professionals in San Francisco carrying separate bags for their office and gym gear," founder Allen Choi told Business Insider. And the meritocracy of business will decide if your idea can make it as a potentially profitable company.Īer is based in the San Francisco Bay Area and was founded with the goal of making high-quality bags that fit the needs of the modern-day city dweller. In the age of the Internet, if you identify a problem and figure out a good solution or a quality product that addresses the issue, you can crowdfund or seek out venture capital. There has never been a better time to have a good idea for a company.
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